Helmi has been interviewed, and his research has been cited by international media including The New York Times, CNN, BBC, The Washington Post, Business Week, Fox News, The Financial Times, New Scientist, Le Monde, France24, Le Point, AFP, AP, Forbes, MSNBC, NBC, The Independent, The Financial Post, Libération, The Christian Science Monitor, Fast Company, PRI’s The World, Mother Jones, and Público.